It’s an interesting idea, and one that is entirely unique to Facebook. There is no other service in the U.S. large enough to enable this type of feature. Facebook also says the goal is that people will try to form relationships with people they know but are too scared to approach.
The Preemptive Block List feature gives you the ability to review your block lists to ensure you don’t get matched with people who aren’t your Facebook friends and yet you still don’t want to see. This prevents matching with ex-lovers you haven’t blocked, family, and more. This coupled with the fact that you don’t need to download another dating app makes it that much easier for people to cheat. Essentially Facebook dating reduces the number of steps a scammer needs to take to do this.
Rollout Includes New Updates, Including Safety Features, More Instagram Integration
Finally, the last unique feature Facebook Dating has that’s worth mentioning surrounds safety and support. The service has a new “Share Your Plans” feature that makes it easier for people to share their locations if they decide to meet up with someone for a date.
This is an annoying relic of dating apps past that most have since resolved. Tinder, Bumble and Hinge all allow you to easily drag your photos to reorder them at will.
Before meeting someone in person for the first time, many people—especially women—tell a friend or family member where they’re going and when they expect to be back, in case something happens. Facebook will allow you to automatically open Messenger from Dating and tell a friend the name of the person you’re going on a date with, as well as the time and place where you plan to hang out. See folks who are in the same Facebook groups as you or who went to the same Facebook events as you. Granted, this introduces the biggest risk of encountering people you already know. Turning your Facebook profile into your dating profile immediately sets off privacy alarm bells. The European Union forced Facebook to delay the launch of the service so regulators could take a look at security measures. Who can blame them considering Facebook’s history of privacy failures, from the Cambridge Analytica scandal to settling lawsuits with civil rights groups about microtargeted ads.
So, I had to go and download the app first before proceeding with the sign-up process. Next, I had to opt-in for the dating service via my Facebook account. We’re watching how brands are taking advantage of video this year, and out of the 159 posts by the dating sites and apps, only 11 posts were video media. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.